EO LAB II evolves from EO LAB I where 4 orchestras focused on new formats to reach non-traditional concert goers. EO LAB I's strong results have attracted high level new partners for EO LAB II. The Creative Europe programme of the European Union supports the EO-LAB II cooperation activities of 7 full and 5 associate partner over a three year period (2016-2019).
Starting from a shared vision on new ways of audience development and new business models the partner orchestras of EO LAB II (supported by scientific research) will develop and test new concepts and exchange knowledge, experience and results across the European orchestra sector.
The role of musicians is critical to the success of the future of orchestras; to achieve a new type of audience development EO LAB II will invert the traditional top down orchestra management model to release the tremendous potential of individual musicians. Selected musicians will become project leaders (with strategic responsibility and funded resources) in targeted communities, collaborating with community ambassadors to bring orchestras closer to society. Orchestra managers will be exposed to new ways to collaborate with their musicians and audiences.
Partners in EO LAB II are: The Netherlands Symphony Orchestra, Hallé Orchestra, Tonkünstler-Orchester, Czech Philharmonic Orchestra, Romanian National Symphony Orchestra, Barcelona Symphony Orchestra and Ulster Orchestra.
Associate partners: BBC Philharmonic, Gothenburg Symphony Orchestra, Odense Symfoniorkester, WDR Sinfonieorchester, Polish Baltic Philharmonic Orchestra.
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